Searches related to sports secured the first three spots out of the top 10 trends as Kenyans went online to gather more information on the EPL, UEFA Champions League and the IAAF World Championships. Sports lovers also searched for Eva Carneiro, Baba Rahman and Summer Slam bringing to six the total number of sports searches which made it to top 10 trending searches.
The English Premier League, which had taken a break for 11 weeks from May 23rd to August 8th, emerged the number trending search.
The annual continental club football competition, the UEFA Champions League, simply known as the Champions League, was the second trending search. The third trending search was the IAAF World Championships, which rose to prominence after Kenya made history to became the first African country to win the IAAF World Championships since its inception in 1983. Kenya topped the medal standings with 7 Gold, 6 Silver and 3 silver medals respectively as the curtain fell on the 2015 World athletics championships in Beijing China.
American biographical drama film Straight Outta Compton came in fourth on the top 10 trending searches. The film, directed by F. Gary Gray about the rise and fall of the Compton, California hip hop group N.W.A. - continues to dominate the US box office and is currently the highest-grossing musical biopic of all time. Chelsea Football Club’s first team doctor - Eva Carneiro - occupied the fifth position after her clash with Chelsea Manager Jose Mourinho.
Other search terms that trended in August are: the Guinea worm disease, also known as Dracunculiasis,which became a prominent search term after the Government of Kenya announced that any Kenyan who reports any case of the disease at the nearest health facility will pocket a cash reward of Sh100,000; Baba Rahman the 21 year old Ghanaian footballer who was transferred to English football club Chelsea from german Football Club FC Augsburg; Summer Slam - a professional wrestling event, produced annually in August by professional wrestling entertainment company WWE; and Jared Otieno - an affluent businessman who sent Kenyans online after he made his way to Meru in a convoy of posh vehicles and 4 choppers to deliver dowry for his fiancee Kendi Mwiti. Sudi Boy - a music artist from Kenya’s coastal city of Mombasa who lost his wife, Salma, after she succumbed to pneumonia at the Coast General Hospital also trended.
Kenyans also turned to Google for answers to specific questions. What is poverty topped under most searched ‘What is’ category followed by: What is bureaucracy - as they sought to understand how the government makes decisions; What is variation - as they went online to find out more about the biological concept; What is climate - as users went online to gather more information on climate change; What is globalisation - as they wanted to find out more about the process of international integration; and What is breeding - which points to the need for internet users to understand the reproductive process. Other queries under this category included: What is apartheid, What is heritage, What is advocacy and what is impunity.
In the most searched ‘How to’ category, ‘How to love’ was the number one search while How to flirt was number two. Kenyans also searched for How to blog, How to skateboard, How to pray, How to cook, How to invest, How to bake, How to romance, and How to conceive.
Via Google
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